Why can we have lower prices than other brands with the same materials?

1: Reduce production and personnel costs
Our production model does not rely on a large number of production bases, so we do not need to bear the high rent and personnel costs in the production area. This allows us to focus more resources on product and process innovation.

2: Handmade after placing the order to save production costs
We adopt an on-demand production approach, where each product is carefully handcrafted by our experienced professional craftsmen upon receipt of an order. This not only ensures the quality and uniqueness of each piece of jewelry, but also greatly reduces unnecessary production and inventory costs.

3: Directly cooperate with mineral merchants to avoid intermediary fees
Our raw materials come from direct cooperation with mineral merchants, eliminating intermediaries and third-party cooperative companies. In this way, we can purchase high-quality natural stone at more competitive prices while avoiding unnecessary additional costs in traditional supply chains.

4: Simplify management structure and improve efficiency
Our team management structure is simple and flat, without too many levels of middle management, making the decision-making process more efficient and further reducing the organization’s operating costs.

5: Lean production concept, reducing waste
Adopting lean production methods, strictly controlling every production link, reducing material waste and overproduction, ensuring that every product is delivered in the best condition, while saving unnecessary expenses.

6: Online direct sales model reduces intermediary profits
Through our own e-commerce platforms and social media sales, we save on the high intermediary fees of traditional retail channels and directly provide consumers with high-quality and affordable products.

7: Global procurement and logistics optimization
While ensuring the quality of raw materials and finished products, we minimize transportation costs and inventory backlog through cooperation with high-quality suppliers worldwide and an efficient logistics network.

Summary: Spending all the saved costs on product quality, we don’t need to pursue a high-end sense of achievement. Only customer satisfaction is the greatest recognition of us.